Top Benefits of Dynamic QR Codes: Why Your Business Needs to Get on Board
For businesses to stay ahead in today's fiercely competitive marketing world, it’s important to effectively track audience metrics and ensure that their marketing campaigns accurately represent the rapidly changing patterns of consumer demand.
If you want to target both these birds with a single stone, a dynamic QR code is the best choice. But what exactly is it that makes them game-changers in the world of marketing? Let’s find out below!
What is a Dynamic QR Code?
We all have seen a QR code at some point in our lives, but not all of them are the same. There are two QR code categories: dynamic and static. While they may look alike, the difference lies in the functions they can perform for your business.
A static QR code is permanent. So, if you created a marketing campaign and generated a static QR code for it, you’ll have to generate a brand new static QR code if you want to alter the contents of your campaign.
With a dynamic QR code, on the other hand, you can use the same QR code regardless of how many times you make changes to your campaign.
Aside from being editable, they’re also trackable and can redirect scanners to other destinations instead of being limited by links. These include custom pages, landing pages, documents, videos, audio, and images.
Since the data that dynamic QR codes represent isn’t hard-wired into them, you can easily update or edit it anytime.
Moreover, depending on the QR code generator you use, users can utilize a dashboard to track the performance of their dynamic QR code, such as the total number of scans, time of scanning, location of scanners, device used for scanning, and other such metrics.
This data can help marketers lay an extensive framework for their future marketing strategies or fine-tune their current strategies to supercharge the effectiveness of your business’s campaigns.
Why Are Businesses Using Dynamic QR Codes?
Now that smartphones come with built-in QR code scanners, the number of mobile scanners in the US alone is expected to go over 100 million by 2025.
These figures, coupled with the fact that a total of over 6.9 billion people around the world use smartphones, promise unparalleled reach for businesses and allow them to market their offerings from one part of the globe to another through dynamic QR codes.
But how do dynamic QR codes work? Let’s explore the benefits of dynamic QR codes for business below:
Seamlessly Edit Your Landing Pages
Perhaps the greatest benefit of using dynamic QR codes is the ability to edit the information stored on them anytime. This allows you to update your campaigns in a timely manner and ensure that your audience always views fresh content.
For instance, you can attach a dynamic QR code to your product packaging that leads its users to a video tutorial on how to use the product.
After some time, if you recognize a change in user demand concerning the product, you can edit your video content accordingly or create a new video altogether and change the destination URL.
Your original dynamic QR code will now lead your consumers to the new video. The same is true for any other mode of marketing or connecting with your audience, giving them a digital upgrade and ultimately helping boost your sales.
Track Scan Analytics
It’s no surprise that businesses today survive on consumer data. In fact, according to Nielsen, 86% of representatives from both medium and large organizations believe that first-party data is the most integral element of a business’s media strategy.
Furthermore, 49% of companies track data from their marketing campaigns to enhance customer experience.
Dynamic QR codes create an accessible pathway for businesses to track user data and then use it to understand the performance of their campaigns and consumer intent on a deeper level.
Here are a few metrics that can be availed through dynamic QR codes and their significance to businesses.
● Scan count – Shows the overall interest in a business’s campaign.
● Unique scans – Dynamic QR codes help businesses draw a comparison between their actual audience size and users that perform repeat scans.
● Location data – When marketers know where their audience is located, they can perform geographical targeting by tailoring their branding or promotional initiatives accordingly.
● Time and date – Enables companies to alter campaign timings and enjoy the benefit of peak engagement times.
● Device type – This allows you to ensure that your content is optimized for your audience’s preferred device.
● Conversion data – You can unlock a chest full of new data opportunities by integrating dynamic QR codes with other tracking tools. Some examples include downloads, purchases, and sign-ups.
Save Money
Who wouldn’t want to amp up their reach without spending extra dollars? While this may sound surreal, it’s possible with dynamic QR codes.
Imagine that your restaurant prints 1000 flyers at $0.50 per flyer. This sums up to $500. However, if you start using a dynamic QR code, you’d only need to upload your menu on the website and generate a dynamic URL QR code for that unique link, saving $500 that would have otherwise been spent on printing flyers.
This way, even if you feel the need to add new dishes to your menu or remove old ones, you’ll only have to update the menu list on the website. That’s another $500 that would have been spent on printing a new set of flyers.
More Attractive Than Static QR Codes
Since dynamic QR codes use short URLs and are more flexible, their patterns and modules are also less cramped than those of static QR codes.
This means you can attach them to small promotional items like pamphlets or business cards without creating a cluttered appearance.
Plus, many QR code generators give users the option to customize their dynamic QR codes by adding colored gradients, including your brand’s logo, and transforming their standard square look into the symbol of your niche.
All these design elements ensure that your QR code doesn’t look out of place, be it on your product packaging, digital marketing campaigns, pamphlets, billboards, etc., and succeeds in captivating your audience.
Turn On/Off When You Want to
Another excellent part of dynamic QR codes is that you can deactivate their redirection whenever you want to.
So, if you were promoting discounts for the Christmas season through QR codes, you can simply turn off the campaign when the holidays end.
The best part here is that you can reactivate the dynamic code at the same time next year and even edit the theme or content of your landing page to remain in with the times without generating a new code or planning a holiday offer from scratch.
Wrapping Up
Dynamic QR codes have created a groundbreaking way for businesses to leverage digital marketing and expand their reach across borders and in an offline setting as well.
Whether you run a physical store or an online store, dynamic QR codes assist businesses from all industries in planning their campaigns and marketing strategies and ensuring that their blueprint operates smoothly.
At LinkStac, you can generate the highest-quality dynamic QR codes with endless customization options and logos in no time.
With our commercial-level performance and affordable subscription plans, you can have a hassle-free QR code generation experience.
Frequently Asked Questions (FAQs)
Can the design of my dynamic QR code be edited?
Yes, with Linkstac’s dynamic QR codes, not only can you edit the content of your landing pages but also the design of your codes.
What subscription plans are available for dynamic QR codes?
Linkstac offers the following subscription plans for dynamic QR codes. Here
How many times can a dynamic QR code be scanned?
Your audience can scan our dynamic QR codes for as long as your subscription plan is active.
Iyad Latif
FOUNDER
