7 Reasons Why You Need Professional Landing Pages for Conversions
How many times have you entered a restaurant and judged the place even before tasting the food on the basis of its ambiance and interior design? The same is the case with your website visitors.
Irrespective of how good your products or services are, your target customer will judge your brand based on their experience on your landing page.
This is why a professional landing page is so important. Apart from being visually appealing, a professional design is more likely to motivate clients to remain on your site and engage with your content. Ultimately, this leads to more conversions.
In this guide, we’re going to discover the 7 professional landing page benefits for your business. So let’s get started!
Why is a Landing Page Important?
A landing page is a personalized, multi-purpose tool for online marketing that is not only versatile and functional but also successfully drives conversions.
A dedicated landing page serves as a progression of the promises mentioned in your content, further encouraging your website visitors to become customers. But that’s not where its benefits end.
Where a general homepage may point towards multiple directions, a landing page is optimized with a specific call to action (CTA), like making a purchase or signing up for your newsletter.
By removing extra distractions, a landing page ensures that your audience’s attention falls on the desired action, thereby increasing the chances of conversions.
Furthermore, if your business offers several products or services, you can also tailor landing pages according to specific audiences.
For instance, if your business offers pet suppliers for a range of different pets, You can create landing pages dedicated to cat owners, dog owners, fish owners, etc.
This ensures that your offerings align with your visitor’s needs, making them more likely to engage with your content and purchase from your business.
Top 7 Benefits of Professional Landing Pages
1. Leaves a Memorable First Impression
Regardless of the context we’re talking about, first impressions are important everywhere. The first time that a potential customer lands on your website, it takes them seconds to form an opinion about it.
This opinion has a major impact on whether they will stay on the site and engage with the content. So, if your website has a clean and professional look, it automatically conveys a sense of expertise to the user and builds trust.
In contrast, users are quick to turn away from a cluttered landing page. It doesn’t matter whether you’re a master of your trade because 42% of shoppers will not buy from you if your landing page is poorly designed.
2. Facilitates Clear Communication
One of the benefits of a landing page created by professionals is to effectively communicate your message and offerings to your audience.
A professional design ensures that the right words, colors, and images are used to highlight the essence of your message so it can easily be spotted by your site visitors and is easy for them to understand.
If your landing page is cluttered, your audience will have to hunt for the information they’re looking for. This is not something most customers have the time for or are willing to do.
With a professional landing page design, you don’t have to worry about facing potential customer loss because your message wasn’t clear enough.
3. Increases Impact by Integrating Visual Elements
Did you know that content paired with images results in a 94% increase in view rate? In today’s marketing world, visuals have become an integral design component and have a significant impact on the user experience of your landing page.
The most common misunderstanding here is that you can place images anywhere on your landing page. A professional designer follows a principle known as visual hierarchy.
Following this principle, they strategically place the more meaningful ingredients at the top of the page and use techniques like size, typography, and color to create a well-designed path for users, guiding them toward relevant information quickly and easily.
This results in a more efficient roadmap for visitors and creates a user-friendly experience that focuses on keeping them engaged.
4. Build Trust
When you enter a room where everything is laid out in an organized manner, what does it say about its owner? In contrast, a room where things are out of place and cluttered is a resemblance to its owner.
This is also true for your landing page, where the landing page is the room, and your business is its owner.
So, when a visitor lands on your website, a meticulously designed landing page with an organized layout, consistent color schemes, typography, and professional images all create a sense of legitimacy and establish credibility with your audience.
This is also a powerful way for you to demonstrate your professionalism before even working for your clients.
5. Mobile Optimization
Mobile traffic makes up 54.8% of aggregate web traffic. This leaves no question about optimizing your landing pages for mobile devices.
If you don’t have the technical know-how for this, a professional design platform can fulfill your need for an easy-to-navigate, read, and optimized design for smartphone screens.
6. Ensures Fast Loading Speed
For every second that your website visitor has to spend waiting for the landing page to load, you lose 4.42% of a chance at conversions. The digital world has humans accustomed to getting things at the snap of our fingers.
Thus, people expect your website to load quickly. If its load time is too long, it can create an underwhelming experience for your users, prompting them to change sites to get what they were looking for.
Professional design platforms have options like image compressions, browser caching, minifying code, and more that contribute to fast loading pages, helping your business get one step closer to conversions.
7. Target Users According to Their User Journey
The importance of a landing page that is professionally designed is such that it can better meet your audience’s expectations.
This comes from a comprehensive understanding of your target market’s motivations, pain points, goals, and the steps they’re likely to take based on their position in the sales funnel.
Once these characteristics are discussed, you can get a landing page that helps users navigate each step of the funnel, be it their initial reaction or the point where they’re ready to take action.
Wrapping Up
By now, you’ve probably received a valid answer to your query, “Why use a landing page designed by professionals?”
If you’re struggling with converting your leads, it’s time to include professional landing pages in your digital marketing checklist.
Today, they’ve become the cornerstone for conversions and lead generation, quickly becoming an indispensable part of an effective sales funnel.
Avail of these professional landing page benefits with Linkstac that does not only give you the toolkit you need to create and design landing pages that convert but also helps you keep an eye on performance through detailed user tracking.
Frequently Asked Questions (FAQs):
What is the Importance of a Landing Page?
Besides increasing conversions, a landing page can help your business in several other ways. Some of these include:
● Enhancing user experience,
● Building brand identity,
● Encouraging social sharing,
● Improving ad performance,
● Simplifying campaign tracking,
● Enabling A/B tracking
How can professional landing pages guarantee conversions?
Professional landing pages are the most reliable resource for driving increased conversions because they:
● Use persuasive and targeted copies that answer your visitor’s needs and address their concerns.
● Build trust by incorporating trust signals like certifications and client testimonials.
● Have an organized layout, making it easy for users to understand your business’s main goal.
● Use compelling and strong CTAs, guiding visitors on what to do next.
Iyad Latif
FOUNDER
