How to Create a High-Converting Landing Page

How to Create a Powerful Landing Page to Start Conversions

If leaving a memorable first impression doesn’t come at the core of your marketing strategy, it’s time to re-plan your efforts. This is true for all marketing elements, and yes, a landing page is one of them.

Before deciding where to shop, 81% of customers perform online research before purchasing.

Here, you need to keep two things in mind: firstly, 75% of users will not scroll past Google’s first page in their research for the ideal product, and secondly, your landing page plays a significant role in concluding whether your audience will stay and engage.

A well-optimized landing page can help you in both these aspects. If, at this point, you’re wondering how to create a high-converting landing page, this guide is just for you!

How to Create a High-Converting Landing Page?

Here’s a list of the top 6 tried and tested ways to create landing page for conversions:

Start With a Prompting Headline

If 10 people land on your website, 8 will read the headline, whereas only 2 will read the rest of the content. Therefore, creating a headline that grabs your visitors right away is essential.

Before writing a headline, consider your target audience. What are they looking for on the web? What are their pain points? Using this information, you can create a headline that directly addresses their problems.

Another thing you can try is providing a glimpse of what you can do to solve their problems in the headline.

Regardless of your approach, remember that the headline must be clear, understandable, and succeeds in hooking your readers.

Set the Base with Storytelling

Humans love stories, especially when it’s a story they can relate to. This makes storytelling an integral part of a converting landing page.

This provides multiple angles you can use for the story. For instance, you can target the concerns of your audience, such as how other businesses have failed to stand up to their promises or fulfill their needs.

Talking about your audience’s fears can boost conversion rates by 80%!

Add emotion to your story in a way that your visitors feel like you’re describing their exact situation. After you’ve built familiarity, talk about how working with your business can help them step out of their web of problems.

The solution should be the center of the story, highlighting your business’s unique selling points and features.

Personalize for the User's Journey

Personalization is key for a high-converting sales page. It’s highly unlikely for all your customers to be on the same stage of their customer journey when they land on your website.

If a user gets to your landing page via a social media ad, their familiarity with your business is lesser than the consumer who used an email marketing link to reach your page.

Creating buyer personas for your audience and segmenting them accordingly can be extremely useful in this case. These segments can be based on your customer’s location, channel that got them on the landing page, age, and even occupation.

For each segment, there will be distinct triggers, which is why there should be a separate landing page copy for each of them.

The key here is to create multiple landing pages that narrate stories relevant to each segment for maximum conversions.

And if you think that’s too much work, remember that businesses experienced a 55% increase in conversion rates after raising their landing pages from 10 to 15.

Don’t Forget a Compelling Call to Action (CTA)

A clear call to action builds a link between the information on your page and the action you want your site visitors to take. Simply put, it instructs, motivates, and informs users about the action they must take if they like your offerings.

Keep in mind that the time a customer spends after arriving on your page and making a decision is limited.

Not only should your website be easy to skim through, but the CTA must be prominent enough to draw the visitor’s attention and propel them to make swift decisions.

When using CTAs, remember that personalized CTAs have a 202% chance of converting than generic ones.

Take a look at the following CTA examples of a website selling subscriptions for a high-converting landing page.

● “Sign Up!”

● “Get your first high-converting sales page for free!”

The second CTA targets users’ needs and displays an action they need to take to meet them.

Credibility Elements for Social Proof

Building trust with your website visitors can go a long way, especially with the rise of fake profiles and scam websites. This can be done by integrating credibility elements and social proof into your landing page.

These include:

●     Customer testimonials – 90% of shoppers trust testimonials and reviews on landing pages. Include testimonials that are emotive and talk about the customer’s past struggles before your business helped them find a solution.

●     Case studies – Hyperlink to case studies that display a short summary of your customers’ past positions and how your products or services helped improve them.

●     Awards and certifications – If you have any certifications or awards that are relevant to your niche, make sure to include them on your landing page to build credibility.

Product Imagery and Videos

Product imagery and videos enable your customers to visualize themselves using your product, further engaging your site visitors and impacting conversions.

Moreover, they break down large and endless lines of information into digestible chunks, setting the stage for a more interactive story. Plus, videos on a landing page can multiply conversions by 86%!

Your images should be of exceptional quality and relevant to the landing page content. An excellent tip for landing page images is to use images that feature real people to create a personal connection with users.

Here are a few ideas for product videos that you can create:

●     Video testimonials

●     Animation videos

●     Explainer videos

●     Demo videos

●     How-to videos

Use a Mobile-Friendly Design

Did you know that 86% of most high-converting landing pages are optimized for mobile phones?

This is why when people search for how to create a high-converting landing page, one of the most common answers is to optimize the design for smartphones. This not only checks off the SEO box but also enhances user experience.

Get started by testing your site’s load speed. Websites that load too slowly leave users feeling frustrated, thereby creating a negative association with your brand. Hence, it’s important that both your landing page and the images on it load quickly.

Secondly, keep distractions on the landing page to a minimum. A great example of this is pop-up ads.

Lastly, since CTA buttons play a vital role in conversions, ensure that they’re visible on mobile devices and take center stage on a mobile screen.

Wrapping Up

That’s all you need to know about how to create a high-converting landing page. At the end of the day, you need to remember that the ideal landing page may not be achieved on your first try.

The key is to keep experimenting with different characteristics and monitor how your audience reacts to them. The landing page design that sits well with your customers is the one you need to finalize to start your journey for amplified conversions.

Frequently Asked Questions (FAQs)

How to create landing pages that convert?

All in all, there are 6 elements of a converting landing page. These include:

1.    Imagery and videos

2.    Strong headline

3.    Social proof

4.    Call to action

5.    Unique selling point

6.    Constant experimenting

Can I create a landing page even if I don’t know how to code?

Yes, with Linkstac, you no longer have to learn coding to create landing pages that mirror the image of your brand and succeed in delivering a remarkable first impression for your customers.